I first came across Ratatat in a commercial for -- ready for this? -- Hummer. Back in '04, I was sitting on my couch in college and this commercial came on and my roommate and I Googled the information before the spot ended.
(Parenthetical footnote: Hummer actually had a killer commercial campaign back then, featuring this awesome spot -- set to "Swamp" by Midwest Product -- and another ad that featured Album Leaf. When indie bands get accused of "selling out" by putting their song in a commercial, what they are actually doing is getting their music to the widest possible audience, getting paid, and making more fans!)
